Trade Shows

Trade shows are key to marketing and promotion for both the manufacturer and the distributor.

Austin Sheridan USA has been an on going exhibitor at SHOT (Shooting Hunting Outdoor Trade) Show in the USA for 25 years and sponsors 2500 square feet of exhibit space.

The NASGW (National Association of Sporting Goods Wholesalers) is another US exhibition, which provides the opportunity for distributors and manufacturers to meet in a smaller venue when new programs are being presented months ahead of SHOT and IWA.


AS*USA has been attending the IWA Exhibition in Germany for 25 years and sponsors a 2500 square foot exhibit there.

As coordinator for all the agency partners participating in the IWA booth, Austin Sheridan USA simplifies the process of exhibiting internationally by providing a full service booth that includes registration with catalog listings, translators, wireless internet connections, meeting rooms and individual, furnished display areas for each company with logo/signs. Hotel accommodations are arranged in hotels convenient to the convention center in Nuremberg. Display/sample shipments by sea and air are consolidated for cost efficiency.



IWA 2014 Nuremberg, Germany