Austin Sheridan personally visits manufacturers in the United States and distributors throughout Europe, Australia/New Zealand, South Africa, the Pacific Rim and Asia 3-4 times per year. These individualized meetings assess business opportunities and build strong professional relationships. Manufacturers' prices/programs are presented and business plans are evaluated. Contacts are maintained with continuous follow-up via phone, fax and e-mail.
Key distributors are networked to promote, develop and expand business. Networking also has the notable advantage of enhancing the distributors' ability to react to changing trends in the outdoor recreation and shooting sports industry.
