About Us


Austin Sheridan has been dedicated to the American firearms industry since he began working at Lyman Products in 1971. Through his career, Austin was Vice President of domestic and international sales for Lyman Products, Director of domestic and OEM sales for Shrade Cutlery/Camillus Knives, and Director of the lead shot and OEM division of National Lead/NL Industries. These positions gave Austin knowledge of domestic and international markets and introduced him to a trusted network of distributors around the world.

In 1989 Austin and Phyllis Sheridan formed Austin Sheridan USA, Inc., a company dedicated to international sales and marketing for US firearms and ammunition manufacturers. Austin created sales and marketing programs that broke through the financial and communication barriers of the time, and this dynamic business model built commercial and personal success for 28 years. Austin’s business experience, logistics expertise and international contacts are now available through his newest company Austin Sheridan Consulting.

In 1991 Austin Sheridan was one of the founders of the Bianchi Cup International, an event that continues to offer competition and camaraderie to shooters from many countries. He is a hunter, pistol shooter, and long range bench set shooter.

Austin is proud to hold both US and European Community citizenship. He lived and was educated in Ireland until his pre-teens, when his family moved to the USA. He and Phyllis lived in Italy for three years in early 2000. His US education includes a bachelor degree from Loras College in Dubuque, Iowa.


Phyllis Cermele Sheridan is the owner of Apex International LLC and has been the import and export arm of the US brands represented by ASUSA and Austin Sheridan Consulting LLC. Phyllis is co-owner of Austin Sheridan Consulting LLC and is the Company Treasurer and Corporate Secretary for all companies administration.